Fiji Consumer Council management strategies for real estate consumers, 2018
Office rebranding and relocation are among top priorities for Consumer Council of Fiji this year when it comes to the digital space and real estate sector. This was confirmed by the council’s chief executive officer Premila Kumar who revealed that the committee would put efforts to improve services offered to its clients.
Ms. Kumar pointed out there is an increase in services and their staff which has rendered the office space congested. This is a consequence from the new services offered by the council translating in to a huge number of service providers and clients coming in.
The council has adopted technology more so digitization as a result of world change from analogue to digital era. The organization has also been keen to move from focusing only on goods pricing to issues revolving around services. Ms. Kumar also pointed out the need for the council to rebrand to change consumers’ perception of the fact that they have also embraced the new era changes. Although the organization has matured, continuing with its original identity could be a liability preventing it from realizing its full potential.
She cautioned that in today’s real estate market in Fiji, players are employing tactics to manipulate property prices such as the use of exaggerated taglines, gimmicks and not disclosing property prices in their adverts. This has rendered many ordinary Fijians unable to afford the higher priced properties. In a study conducted by the council found that agents hide property prices from the public. Ms. Kumar revealed that the commission had requested the government to broaden its responsibilities from its leading role of licensing real estate agents.
Meanwhile, the council is keen on adopting digitization that will highly contribute to its social and economic development. To access the information quickly, new communication strategies to broader consumer base are some of the gains expected from digital technology. The council also foresees the advantage of being able to offer a range of products and services at ago through digital platforms. With technical knowledge and power balancing, consumers will be able to access products and services together with the right information San Diego roofing companies. This will ease challenges which without such intervention undermine consumers’ trust and confidence in real estate sector. Even so, ICT consumers who depend on the internet to carry out various activities will still be faced with challenges especially internet fraudsters. Ms. Kumar pointed out that the council will come up with consumer protection strategies for those using the digital platform. This will include looking into secure payments, data security, access to right information and fair contract terms.